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Investing in early literacy

21St November 2012

On Universal Children’s Day (20 November 2012), Doug Taylor, CEO of United Way Australia was asked to discuss why reading with children under 5 years is one of the best investment opportunities on offer.

"Reading with children is one of the simplest but most effective methods of getting children ready for school. Not only does it assist with basic literacy development but also attachment and bonding with caregivers. All of this has been scientifically linked to firing millions of little neurons for brain development- crucial when you consider that 90% of this development takes place by the age of 5"

To read Doug's full blog entry on the importance of early years literacy on the ING DIRECT’s website see here.