2012-13 National Campaign

2012-13 Let’s Read National Early Literacy Campaign

In July 2012 Let’s Read received significant funds form the Australian Government to support a national early literacy campaign in 2012-13 building on the National Year of Reading 2012. Building on existing evidence-based programs the Let’s Read campaign engaged families, professionals and communities to promote high quality early literacy environments for children from birth to 5 years.

The Let’s Read campaign had numerous successes, including: vast national media engagement on the importance of early literacy; mass dissemination of new market-tested Let’s Read resources to over 10,000 families across Australia, successful completion Let’s Read certified services pilot with Goodstart Early Learning and the development of a the new Let’s Read eLearning course for ECEC professionals. The campaign established various engagement and support platforms placing it in a unique position to expand its impact across Australia using the broad infrastructure developed through the campaign’s achievements. In 2013-14 Let’s Read is consolidated and built upon these platforms.